[[{"@type":["BlogPosting"],"@id":"https:\/\/www.rakuten.com\/blog\/about-us\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.rakuten.com\/blog\/about-us\/","publisher":[{"@id":"https:\/\/www.rakuten.com#Organization1"}],"dateModified":"2026-04-03T23:11:44+00:00","description":"The Smart Shopper, a Rakuten blog, is your go-to resource on how to save on the latest trends! Learn more about Rakuten and how it works.","name":"About Us","image":[{"@type":"ImageObject","@id":"https:\/\/www.rakuten.com\/blog\/about-us\/#BlogPosting_image_ImageObject","url":"https:\/\/www.rakuten.com\/blog\/wp-content\/uploads\/2019\/08\/shop-save-get-paid-2-991x557.jpg","height":"725","width":"1300"}],"subjectOf":[{"@type":"FAQPage","@id":"https:\/\/www.rakuten.com\/blog\/about-us\/#BlogPosting_subjectOf_FAQPage","mainEntity":[{"@type":"Question","@id":"https:\/\/www.rakuten.com\/blog\/about-us\/#0_BlogPosting_subjectOf_FAQPage_mainEntity_Question","name":"What Is the Smart Shopper?","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.rakuten.com\/blog\/about-us\/#0_BlogPosting_subjectOf_FAQPage_mainEntity_Question_acceptedAnswer_Answer","text":"

The Smart Shopper is a blog from Rakuten that helps you save money on everything from <\/span>home<\/span> and <\/span>fashion<\/span> to <\/span>electronics<\/span> and <\/span>travel<\/span>. We\u2019re all about getting you the biggest bang for your buck with coupons<\/a>, promo codes and discounts at the stores you already know and love. Plus, we\u2019ll help you out with tips on stacking coupons, sales and other deals with Rakuten Cash Back to truly maximize your savings on every purchase.<\/span><\/p>"}]},{"@type":"Question","@id":"https:\/\/www.rakuten.com\/blog\/about-us\/#1_BlogPosting_subjectOf_FAQPage_mainEntity_Question","name":"What Is Rakuten? ","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.rakuten.com\/blog\/about-us\/#1_BlogPosting_subjectOf_FAQPage_mainEntity_Question_acceptedAnswer_Answer","text":"

Rakuten is the most rewarding way to shop. With Rakuten, you can earn Cash Back simply for shopping at <\/span>Macy\u2019s<\/span><\/a>, <\/span>Target<\/span><\/a>, <\/span>Kohl\u2019s<\/span><\/a>, <\/span>Sephora<\/span><\/a> and over 3,500 other stores. Cash Back is a rebate, which means a percentage of your purchase total at your favorite stores gets returned to you. Rakuten\u2019s members have collectively earned more than $4.6 billion in Cash Back, and now it\u2019s your turn to join those 17 million savvy shoppers and put some money back in your pocket. <\/span><\/p>"}]},{"@type":"Question","@id":"https:\/\/www.rakuten.com\/blog\/about-us\/#2_BlogPosting_subjectOf_FAQPage_mainEntity_Question","name":"How Does Rakuten Work?","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.rakuten.com\/blog\/about-us\/#2_BlogPosting_subjectOf_FAQPage_mainEntity_Question_acceptedAnswer_Answer","text":"

Rakuten is so straightforward that you\u2019ll find yourself wondering <\/span>how all of that savings can possibly be free<\/span><\/a>. Here\u2019s how: Stores pay Rakuten a commission to send them shoppers, and Rakuten shares that money with you as Cash Back. It\u2019s as simple as that!<\/span><\/p>

And the process is almost equally as straightforward. Simply <\/span>sign up for a free account<\/span><\/a>, and then search for <\/span>Nike<\/span>, <\/span>Old Navy<\/span>, <\/span>Priceline<\/span> or any of your other favorite stores. Click \u201cShop Now\u201d and then shop like normal on your chosen store\u2019s site. Your Cash Back will be applied automatically when you make a purchase. As you rack up that sweet Cash Back, you\u2019ll get paid out every three months via check, PayPal or Amex Membership Rewards points. <\/span><\/p>

Cash Back also works seamlessly with store sales, coupons, promo codes and other discounts, so you\u2019ll never have to choose which one to use.<\/span><\/p>

If you prefer your savings to be even more convenient than that, Rakuten has options for you. And they\u2019re both free! First, <\/span>download Rakuten\u2019s mobile App<\/span><\/a> so you can score exclusive coupons and discounts on the go. Next, <\/span>install the Cash Back Button<\/span><\/a>. This browser extension, which is available for Chrome, Safari, Firefox and Edge, will automatically alert you to available coupons and apply Cash Back at any eligible store. You don\u2019t even need to visit <\/span>Rakuten<\/span> to take advantage of the savings!<\/span><\/p>"}]}]}],"headline":"About Us","mainEntityOfPage":"https:\/\/www.rakuten.com\/blog\/about-us\/","mentions":[{"name":"Rakuten","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/Organization_rakuten_8c69147e7c1ec00ac8186edfcdd9961a33c305e504567e37e91c891ade12bafd","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/0464vx","http:\/\/www.wikidata.org\/entity\/Q973054","https:\/\/en.wikipedia.org\/wiki\/Rakuten"]},{"name":"Sephora","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/Organization_sephora_03f5be0b0e525ab5ea24cc1496959fc2485eadad428c799d98eaf9e7928c22c9","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/05nn45","http:\/\/www.wikidata.org\/entity\/Q2408041","https:\/\/en.wikipedia.org\/wiki\/Sephora"]},{"name":"PayPal","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/CreativeWorkOrganization_paypal_bedef6c9e1acdd55bd3ceb5f903a7f03fa4f45663b1a329e6b13cf6595af1c15","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q483959"},{"name":"Priceline","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/CreativeWorkOrganization_priceline_9d4d16e9ad5fcd133dfcc61ab3e175654bf81d42e0466800a8147ad094bec6d1","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q7242652"},{"name":"Instagram","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/CreativeWorkOrganization_instagram_c2d7c3adfd059926cedad6c5233619465100700c08d9a39140ab9b725ba31c1f","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/0glpjll","http:\/\/www.wikidata.org\/entity\/Q209330","https:\/\/en.wikipedia.org\/wiki\/Instagram"]},{"name":"mobile app","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/Thing_mobileapp_c1edcf5fed3e821ff95bc74751881fb1b687ff0f4d2a12ee493e9bb2b150a409","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/0h94y36","http:\/\/www.wikidata.org\/entity\/Q620615","https:\/\/en.wikipedia.org\/wiki\/Mobile_app"]}]},{"@context":"http:\/\/schema.org","@type":"Organization","sameAs":["https:\/\/www.linkedin.com\/company\/rakutenrewards","https:\/\/youtube.com\/c\/Rakutenchannel","https:\/\/en.wikipedia.org\/wiki\/Rakuten_Rewards","https:\/\/twitter.com\/Rakuten","https:\/\/g.co\/kgs\/bTttHkr","https:\/\/www.facebook.com\/rakuten\/","https:\/\/www.instagram.com\/rakuten\/","https:\/\/www.pinterest.com\/rakuten\/"],"slogan":"Shop. Earn. Get Cash Back.","areaServed":"US","logo":"https:\/\/static.rakuten.com\/static\/svg\/rakuten\/rak-logo-brand-v1.svg","contactPoint":"https:\/\/www.rakuten.com\/help\/other-questions","mainEntityOfPage":"https:\/\/www.rakuten.com\/","url":"https:\/\/www.rakuten.com\/","description":"Since 1999, we've paid our members over $2 Billion in Cash Back. Sign up today to shop over 3,500 stores using coupons, promo codes or cash back with Rakuten!","image":"https:\/\/static.rakuten.com\/img\/campaign\/9244\/221024-55570-opengraph-q4-facebook-1200x628-v5.png","name":"Rakuten Rewards","@id":"https:\/\/www.rakuten.com#Organization1"}],{"@context":"https:\/\/schema.org","@type":"BreadcrumbList","@id":"https:\/\/www.rakuten.com\/blog\/about-us\/#BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"About Us","item":"https:\/\/www.rakuten.com\/blog\/about-us\/#breadcrumbitem"}]}]