[[{"@type":["BlogPosting"],"@id":"https:\/\/www.rakuten.com\/blog\/most-coveted-toys\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.rakuten.com\/blog\/most-coveted-toys\/","publisher":[{"@id":"https:\/\/www.rakuten.com#Organization1"}],"dateModified":"2020-11-16T17:24:18+00:00","description":"Check out the ten hottest toys of 2020, and get Cash Back on every toy when you shop with Rakuten.","name":"Most Coveted Toys of 2020","author":[{"@type":"Person","@id":"https:\/\/www.rakuten.com\/blog\/most-coveted-toys\/#BlogPosting_author_Person","image":[{"@type":"ImageObject","@id":"https:\/\/www.rakuten.com\/blog\/most-coveted-toys\/#BlogPosting_author_Person_image_ImageObject","url":"https:\/\/www.rakuten.com\/blog\/wp-content\/uploads\/2019\/07\/rakuten-logo.jpg"}],"name":"The Smart Shopper Editors","url":"https:\/\/www.rakuten.com\/blog\/author\/ebatessocial\/","description":"From the latest tech to the hottest fashions and everything in between, the editors at The Smart Shopper are in the know and ready share their expertise. Check out our posts on shopping secrets and product trends for those who live for a little retail therapy."}],"image":[{"@type":"ImageObject","@id":"https:\/\/www.rakuten.com\/blog\/most-coveted-toys\/#BlogPosting_image_ImageObject","url":"https:\/\/i0.wp.com\/www.rakuten.com\/blog\/wp-content\/uploads\/2020\/11\/most-coveted-toys-blog-1.jpg?ssl=1","height":"675","width":"1200"}],"headline":"Most Coveted Toys of 2020","mainEntityOfPage":"https:\/\/www.rakuten.com\/blog\/most-coveted-toys\/","datePublished":"2020-11-12T20:09:27+00:00","keywords":"amazon,gift ideas,gifts,gifts over $50,gifts under $50,groupon,holiday shopping,kohl's,toys,walmart,","mentions":[{"name":"Rakuten Group","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/Organization_rakutengroup_8c69147e7c1ec00ac8186edfcdd9961a33c305e504567e37e91c891ade12bafd","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/0464vx","http:\/\/www.wikidata.org\/entity\/Q973054","https:\/\/en.wikipedia.org\/wiki\/Rakuten"]},{"name":"Darth Vader","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/CreativeWorkPerson_darthvader_fdb14a2638de8521f2fe3adee6eb865f4224d896556e40e7ace443230d6bcd76","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q12206942"},{"name":"The Singing Machine Company","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/Organization_thesingingmachinecompany_bb34f55ef1fb58f02a4ee8c408cb4e754df5d317ef7f3152aa84054ccd60d68e","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/01rdjg2","http:\/\/www.wikidata.org\/entity\/Q7764421","https:\/\/en.wikipedia.org\/wiki\/The_Singing_Machine_Company"]},{"name":"Hatchimals","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/CreativeWork_hatchimals_4f83fdc0ff49b2d7693b8c3e55f8f3fc3d2d912c2a8f6c5ad744dedb027a8eb9","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/g\/11c5wjpzl4","http:\/\/www.wikidata.org\/entity\/Q27997726","https:\/\/en.wikipedia.org\/wiki\/Hatchimals"]},{"name":"Bluetooth","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/Thing_bluetooth_4f26b9963130b0f815550c962e005a2d51cad75f5f5d5f1a513aeb7ec66544e4","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/017lm","http:\/\/www.wikidata.org\/entity\/Q39531","https:\/\/en.wikipedia.org\/wiki\/Bluetooth"]},{"name":"Luke Skywalker","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/CreativeWorkPerson_lukeskywalker_4916f952f9dd413badd4c51c810dfabbc210261d637db61062e48d85f8cf5f59","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q51746"},{"name":"Star Wars","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/CreativeWork_starwars_37cd7986e34bd389d65729230052b2abaaf4205446db0511671c2e98a3d5821b","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/06mmr","http:\/\/www.wikidata.org\/entity\/Q462","https:\/\/en.wikipedia.org\/wiki\/Star_Wars"]},{"name":"Best Buy Co., Inc.","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/CreativeWorkOrganization_bestbuyco.%252Cinc._e92dd582352dcc7a6ee0c8c620e52dcedf0a7b3e4a1a2ebcf3067cdd0431a5e5","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/01zrdx","http:\/\/www.wikidata.org\/entity\/Q533415","https:\/\/en.wikipedia.org\/wiki\/Best_Buy"]},{"name":"Death Star","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/CreativeWork_deathstar_4c4ab2dda96f4a3392cbe746843f9129b0a113ad1b47da5a50a16c3ea406a7e5","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q19907"},{"name":"Vanity","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/Organization_vanity_4184e72957fdeee0928858e8b3ef94299fdd262a854b5e1eedd5bca87ae8d429","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/07s870z","http:\/\/www.wikidata.org\/entity\/Q7915006","https:\/\/en.wikipedia.org\/wiki\/Vanity_(clothing)"]},{"name":"unboxing","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/Movie_unboxing_96e69a5f31218841bde6f0719de16d7c1369645739d6731e24cdf84a573db2b7","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/0bwjx3m","http:\/\/www.wikidata.org\/entity\/Q2492568","https:\/\/en.wikipedia.org\/wiki\/Unboxing"]},{"name":"Disney","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/Organization_disney_fa16c4d422c2398e0eb596bb7a640f6265f6aca1a1df9a76505edb655656d4cc","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/09b3v","http:\/\/www.wikidata.org\/entity\/Q7414","https:\/\/en.wikipedia.org\/wiki\/The_Walt_Disney_Company"]},{"name":"Walmart","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/CreativeWorkOrganization_walmart_855c594b5d2dae8fb9408abb3e8c46ecdcbc077a433401e77f52185ed8e30f46","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/0841v","http:\/\/www.wikidata.org\/entity\/Q483551","https:\/\/en.wikipedia.org\/wiki\/Walmart"]},{"name":"Lego Star Wars","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/CreativeWork_legostarwars_08d8bcd7cccda4d78633f814a5a4dc784e19d4aa28f5f9948fabb3b91f440ff8","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q1191068"},{"name":"Elsa","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/CreativeWorkPerson_elsa_a2ecaf2b045faad8e87d27389aebe6fb3d292f275e9647ce5223b2b89b3e3f1f","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/0ydr21d","http:\/\/www.wikidata.org\/entity\/Q15620419","https:\/\/en.wikipedia.org\/wiki\/Elsa_(Frozen)"]},{"name":"Aliens","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/Movie_aliens_221110470d2aa54b0f4847413ea0e250acd3607306129994a79b71fb10a5d3fa","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/01f8hf","http:\/\/www.wikidata.org\/entity\/Q104814","https:\/\/en.wikipedia.org\/wiki\/Aliens_(film)"]},{"name":"Treasure","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/Organization_treasure_553b867ed006304f8802c3c48a81e31934632a5d4f6b8c2f620d4063f21b8486","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/01ggny","http:\/\/www.wikidata.org\/entity\/Q1188050","https:\/\/en.wikipedia.org\/wiki\/Treasure_(company)"]},{"name":"hoverboard","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/Thing_hoverboard_9fedcc9ede5d031581a178b314d5f5a61f547716d359c737ae2549db66a7b290","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q2295505"},{"name":"Razer","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/Organization_razer_82dd0d26ee4b84fcbaeac11071cc14ee878cc235d4f619b5880205ec5dac04db","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/075hc0","http:\/\/www.wikidata.org\/entity\/Q367412","https:\/\/en.wikipedia.org\/wiki\/Razer_Inc."]},{"name":"Disney Princess","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/CreativeWork_disneyprincess_6646a02e8a56d22e9714df6e2f449624374da9127c7818f5b1f6635af7667c08","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q1140303"},{"name":"toy","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/Thing_toy_e9d1eb6c4acb958b5be006e1b4982b70d51950d5b3c2cb76cd873cb8d6394b15","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/0138tl","http:\/\/www.wikidata.org\/entity\/Q11422","https:\/\/en.wikipedia.org\/wiki\/Toy"]},{"name":"Ultra","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/MusicAlbum_ultra_264be8ce35a3e915b4bf57a0d354c87b6b0178a616b9dd17d86b56f531b79618","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/01hgmbj","http:\/\/www.wikidata.org\/entity\/Q724698","https:\/\/en.wikipedia.org\/wiki\/Ultra_(Depeche_Mode_album)"]},{"name":"Vanilla Ice","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/Person_vanillaice_02356225dec432aed4aa79a3c92f1486cf4bcf5d0f61bfa23fecddf53d3bfbc8","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/01vxqyl","http:\/\/www.wikidata.org\/entity\/Q313578","https:\/\/en.wikipedia.org\/wiki\/Vanilla_Ice"]}]},{"@context":"http:\/\/schema.org","@type":"Organization","sameAs":["https:\/\/www.linkedin.com\/company\/rakutenrewards","https:\/\/youtube.com\/c\/Rakutenchannel","https:\/\/en.wikipedia.org\/wiki\/Rakuten_Rewards","https:\/\/twitter.com\/Rakuten","https:\/\/g.co\/kgs\/bTttHkr","https:\/\/www.facebook.com\/rakuten\/","https:\/\/www.instagram.com\/rakuten\/","https:\/\/www.pinterest.com\/rakuten\/"],"slogan":"Shop. Earn. Get Cash Back.","areaServed":"US","logo":"https:\/\/static.rakuten.com\/static\/svg\/rakuten\/rak-logo-brand-v1.svg","contactPoint":"https:\/\/www.rakuten.com\/help\/other-questions","mainEntityOfPage":"https:\/\/www.rakuten.com\/","url":"https:\/\/www.rakuten.com\/","description":"Since 1999, we've paid our members over $2 Billion in Cash Back. Sign up today to shop over 3,500 stores using coupons, promo codes or cash back with Rakuten!","image":"https:\/\/static.rakuten.com\/img\/campaign\/9244\/221024-55570-opengraph-q4-facebook-1200x628-v5.png","name":"Rakuten Rewards","@id":"https:\/\/www.rakuten.com#Organization1"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.rakuten.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Most Coveted Toys of 2020","item":"https:\/\/www.rakuten.com\/blog\/most-coveted-toys\/#breadcrumbitem"}]}]