[[{"@type":["BlogPosting"],"@id":"https:\/\/www.rakuten.com\/blog\/year-in-review\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.rakuten.com\/blog\/year-in-review\/","publisher":[{"@id":"https:\/\/www.rakuten.com#Organization1"}],"dateModified":"2025-07-29T22:42:58+00:00","description":"2020 has been quite the year. See how Rakuten made the best of this year\u2019s situation.","name":"A Look Back on 2020","author":[{"@type":"Person","@id":"https:\/\/www.rakuten.com\/blog\/year-in-review\/#BlogPosting_author_Person","image":[{"@type":"ImageObject","@id":"https:\/\/www.rakuten.com\/blog\/year-in-review\/#BlogPosting_author_Person_image_ImageObject","url":"https:\/\/www.rakuten.com\/blog\/wp-content\/uploads\/2019\/07\/rakuten-logo.jpg"}],"name":"The Smart Shopper Editors","url":"https:\/\/www.rakuten.com\/blog\/author\/ebatessocial\/","description":"From the latest tech to the hottest fashions and everything in between, the editors at The Smart Shopper are in the know and ready share their expertise. Check out our posts on shopping secrets and product trends for those who live for a little retail therapy."}],"image":[{"@type":"ImageObject","@id":"https:\/\/www.rakuten.com\/blog\/year-in-review\/#BlogPosting_image_ImageObject","url":"https:\/\/www.rakuten.com\/blog\/wp-content\/uploads\/2020\/12\/201215-41149-Blog-Year-in-Review-Cover-Image-991x557.png","height":"675","width":"1200"}],"subjectOf":[{"@type":"FAQPage","@id":"https:\/\/www.rakuten.com\/blog\/year-in-review\/#BlogPosting_subjectOf_FAQPage","mainEntity":[{"@type":"Question","@id":"https:\/\/www.rakuten.com\/blog\/year-in-review\/#8_BlogPosting_subjectOf_FAQPage_mainEntity_Question","name":"But do you know what we love just as much as your happiness? Giving away free goodies and even more Cash Back."}]}],"headline":"A Look Back on 2020","mainEntityOfPage":"https:\/\/www.rakuten.com\/blog\/year-in-review\/","datePublished":"2021-01-05T18:04:49+00:00","keywords":"rakuten,","mentions":[{"name":"Rakuten Group","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/Organization_rakutengroup_8c69147e7c1ec00ac8186edfcdd9961a33c305e504567e37e91c891ade12bafd","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/0464vx","http:\/\/www.wikidata.org\/entity\/Q973054","https:\/\/en.wikipedia.org\/wiki\/Rakuten"]},{"name":"dime","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/Thing_dime_dd9a6d67aa327638ba345baeac6f71de4c43ece70feab8cb8b11be3515e9ec55","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q756431"},{"name":"Instagram","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/CreativeWorkOrganization_instagram_c2d7c3adfd059926cedad6c5233619465100700c08d9a39140ab9b725ba31c1f","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/0glpjll","http:\/\/www.wikidata.org\/entity\/Q209330","https:\/\/en.wikipedia.org\/wiki\/Instagram"]},{"name":"Ulta Beauty","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/CreativeWorkOrganization_ultabeauty_b887fd5f3f5041f5572c0736983ff5279c17b4a0a4424ac379f5edbbbe8f0856","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/03p3r21","http:\/\/www.wikidata.org\/entity\/Q7880076","https:\/\/en.wikipedia.org\/wiki\/Ulta_Beauty"]},{"name":"houseplant","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/Thing_houseplant_ad1257078bc90fcb74bd7cb109b7a6b5631e8563bf7d45d1e5fc8ea4a81b28d9","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/03fp41","http:\/\/www.wikidata.org\/entity\/Q203834","https:\/\/en.wikipedia.org\/wiki\/Houseplant"]},{"name":"pride parade","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/Event_prideparade_ad680e08b629afb2741c3003e04ef3f0c02dde355b9f0498f1463b53c3c6c305","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/0fy9k","http:\/\/www.wikidata.org\/entity\/Q51404","https:\/\/en.wikipedia.org\/wiki\/Pride_parade"]},{"name":"X (formerly Twitter)","@id":"https:\/\/entity.schemaapp.com\/Ebates\/RakutenBlog\/CreativeWorkOrganization_x%2528formerlytwitter%2529_342f504ec92577d5a64ecab9721e22417d1bcf0715e4ccf60f3ecc82493aa54d","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q918"}]},{"@context":"http:\/\/schema.org","@type":"Organization","sameAs":["https:\/\/www.linkedin.com\/company\/rakutenrewards","https:\/\/youtube.com\/c\/Rakutenchannel","https:\/\/en.wikipedia.org\/wiki\/Rakuten_Rewards","https:\/\/twitter.com\/Rakuten","https:\/\/g.co\/kgs\/bTttHkr","https:\/\/www.facebook.com\/rakuten\/","https:\/\/www.instagram.com\/rakuten\/","https:\/\/www.pinterest.com\/rakuten\/"],"slogan":"Shop. Earn. Get Cash Back.","areaServed":"US","logo":"https:\/\/static.rakuten.com\/static\/svg\/rakuten\/rak-logo-brand-v1.svg","contactPoint":"https:\/\/www.rakuten.com\/help\/other-questions","mainEntityOfPage":"https:\/\/www.rakuten.com\/","url":"https:\/\/www.rakuten.com\/","description":"Since 1999, we've paid our members over $2 Billion in Cash Back. Sign up today to shop over 3,500 stores using coupons, promo codes or cash back with Rakuten!","image":"https:\/\/static.rakuten.com\/img\/campaign\/9244\/221024-55570-opengraph-q4-facebook-1200x628-v5.png","name":"Rakuten Rewards","@id":"https:\/\/www.rakuten.com#Organization1"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.rakuten.com\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"A Look Back on 2020","item":"https:\/\/www.rakuten.com\/blog\/year-in-review\/#breadcrumbitem"}]}]