Crest is a leading oral care brand that has been helping families achieve healthier smiles for over 65 years. Founded in 1955 and owned by Procter & Gamble, Crest is headquartered in Cincinnati, Ohio, and operates as a trusted innovator in dental hygiene. Its products are developed with dental professionals and backed by science to promote oral health around the world. Toothpaste: Formulas targeting whitening, cavity protection, gum care, and enamel strengthening. Toothbrushes: Manual and electric options designed for precision cleaning and comfort. Whitening Products: Professional-grade strips and kits for brighter, stain-free teeth. Mouthwash: Antibacterial rinses that freshen breath and promote gum health. Kids’ Oral Care: Gentle toothpaste and brushes designed for children’s developing teeth. Crest Shopping Secrets Multipurpose Oral Health Benefits in One Product Crest promotes formulations that tackle multiple issues (e.g. cavities, gingivitis, plaque, tartar, sensitivity) in one toothpaste. Breath Freshness that Lasts Their marketing claims that their products can leave breath feeling fresh up to 7× longer versus “ordinary” toothpaste. Whitening + Preventive Benefits Many Crest variants combine stain removal / whitening with preventive care (cavity protection, anti-plaque), thereby giving added value in one purchase. Crest FAQs 1. How do Crest 3D Whitestrips work and are they safe? The strips are thin, flexible gels with peroxide that adhere to your teeth to target surface stains. When used as directed, they are formulated to be safe and effective. Temporary sensitivity or gum irritation can occur; if that happens, use every other day or switch to a gentler formula. 2. Can Crest whitening products damage dental work? No — crown, fillings, veneers, or composite bonding won’t get whitened by Crest products. They only whiten natural teeth, so mismatches may occur between whitened teeth and dental work. 3. What if I swallow whitening gel or use it past the expiry date? Swallowing small amounts of gel usually isn’t harmful; it passes through the system. However, ingesting a lot of peroxide may cause stomach upset. Expired strips are safe but less effective, as the active ingredients degrade over time.