Parfait is an international lingerie brand dedicated to creating supportive, size-inclusive intimates for women of all body types. Founded in 2007 and based in California, the brand offers beautifully crafted bras, underwear, and shapewear ranging from petite to plus sizes. Parfait has earned global recognition for combining comfort, functionality, and elegant design across more than 20 countries. Bras: Everyday, full-bust, and nursing bras designed for superior support and comfort. Panties: Coordinating styles in multiple cuts and materials to match every bra line. Shapewear: Sculpting garments engineered to smooth and contour while staying breathable. Lingerie Sets: Matching pieces blending aesthetic appeal with high-quality craftsmanship. Sports Bras: Active designs that balance support, style, and motion control for every workout. Parfait Shopping Secrets Inclusivity in Sizing & Supportive Design Messaging Parfait markets itself as embracing “all shapes and sizes,” designing bras and lingerie meant to enhance curves—not force them into a mold. Rewards Program Focused on Shopping Perks Their loyalty system gives members perks like free returns, special points, and even free shipping (for eligible orders)—incentives that reward continued purchase behavior. Fit-First Brand Promise Their messaging stresses comfort and fit over superficial aesthetics, helping shoppers feel more confident that the piece is made to suit their body, not just look cute. Parfait FAQs How do I determine the correct size / fit in Parfait bras or intimates? Use your current bra measurements (band and cup) as a baseline. Parfait often includes a detailed size chart. If between sizes, select the larger band and smaller cup or refer to retailer sizing advice. What is Parfait’s return or exchange policy for lingerie? Most brands do not accept returns on intimate items unless sealed or unopened, due to hygiene. Unworn, unwashed, and with original tags/packaging may be accepted within a set window (e.g. 14 days). How should I care for Parfait bras to extend their lifespan? Handwash in cool water with gentle detergent. Avoid wringing, twisting, or tossing in a dryer. Instead, gently press out water, reshape, and air-dry flat or on a curve (not direct sunlight).