SheaMoisture is a personal care / beauty brand rooted in African heritage. Its backstory begins with Sofi Tucker, who in 1912 in Sierra Leone sold shea butter, black soap, and homemade beauty preparations. In 1991, SheaMoisture as a company was formally founded in the U.S. by Richelieu Dennis, Nyema Tubman, and Mary Dennis. Today, the brand is part of Unilever’s portfolio (via acquisition of Sundial Brands) and sells globally in many retailers. Hair Care (Shampoo / Conditioner / Treatments) — A core focus, especially in natural and textured hair formulations. Body & Bath (Body Wash, Soap, Cleansers) — The brand also offers body cleansing and moisturizing products. Skin / Face Care (Lotions, Creams, Oils) — SheaMoisture produces facial moisturizers, oils, and skin care items. Men’s & Unisex Grooming / Care — In recent years, they have expanded into men’s personal care lines. Baby / Kids Care — They include gentler formulations targeted toward babies and children. Shea Moisture Shopping Secrets Clean & Ethically Sourced Formulas Products are made with naturally derived ingredients, avoiding sulfates, parabens, mineral oil, and petrolatum. Community & Impact Commitment With each purchase, SheaMoisture reinvests in communities, supports women in its supply chain, and funds entrepreneurship in underserved areas. No Returns, but Cancellation Before Shipping They don’t accept returns or exchanges once shipped, but you can cancel your order prior to its dispatch. Shea Moisture FAQs What is Shea Moisture’s focus as a beauty brand? SheaMoisture is dedicated to creating haircare and skincare products formulated with natural, ethically sourced ingredients like shea butter and coconut oil. Does Shea Moisture cater to all hair types? Yes, their product lines are developed for a wide range of hair textures, from curly and coily to straight and wavy, with targeted formulas for hydration, repair, and styling. Is Shea Moisture committed to sustainability and community support? The brand emphasizes fair trade sourcing and reinvests in communities through initiatives that support women entrepreneurs and sustainable practices.