True Classic (formerly True Classic Tees) is a digitally native apparel brand, started in 2018 by Ryan Bartlett to create well-fitting basics at accessible prices. From a direct-to-consumer (online-only) origin, the brand has scaled quickly, hitting ~$250M revenue within a few years, and expanding to physical retail. As of 2024, True Classic operated around 9 brick-and-mortar stores (having grown from 5 earlier) and began supplying core tees to big retailers like Target. T-Shirts / Core Tees — The foundational product, they focus on well-fitting crew and V-neck tees for men. Polos / Collared Shirts — They’ve introduced polo shirts to expand beyond just basic tees. Men’s Bottoms / Pants / Jeans / Chinos — In extending their range, they offer pants and trousers for men. Activewear / Athleisure — Expansions include performance fabrics and active line items. Undergarments / Basics (e.g. underwear, layering items) — They now include undergarments and foundational apparel pieces. True Classic Shopping Secrets What sets True Classic T-shirts apart from other basics? True Classic Tees are designed with modern fits that are tailored to enhance body shape while still offering soft, high-quality cotton for comfort. Do they sell more than just T-shirts? Yes, while T-shirts are the core product, True Classic also carries polos, hoodies, joggers, and underwear, all focused on premium everyday essentials. Are True Classic Tees pre-shrunk? Their products are crafted to maintain fit after washing, using blends and cotton cuts that minimize shrinkage and extend garment life. True Classic Tees FAQs Free shipping when you spend $125 or more Insiders Club: recurring perks Their “Insiders Club” membership gives: -10% off first order -20% back on every order -Free standard shipping on all future orders -Private community access, and cancel any time 100-day Perfect Fit Guarantee They promise a 100-day window to ensure fit, giving customers confidence in buying shirts online.