About True Classic Tees
True Classic (formerly True Classic Tees) is a digitally native apparel brand, started in 2018 by Ryan Bartlett to create well-fitting basics at accessible prices. From a direct-to-consumer (online-only) origin, the brand has scaled quickly, hitting ~$250M revenue within a few years, and expanding to physical retail. As of 2024, True Classic operated around 9 brick-and-mortar stores (having grown from 5 earlier) and began supplying core tees to big retailers like Target.
T-Shirts / Core Tees — The foundational product, they focus on well-fitting crew and V-neck tees for men.
Polos / Collared Shirts — They’ve introduced polo shirts to expand beyond just basic tees.
Men’s Bottoms / Pants / Jeans / Chinos — In extending their range, they offer pants and trousers for men.
Activewear / Athleisure — Expansions include performance fabrics and active line items.
Undergarments / Basics (e.g. underwear, layering items) — They now include undergarments and foundational apparel pieces.
True Classic Shopping Secrets
What sets True Classic T-shirts apart from other basics?
True Classic Tees are designed with modern fits that are tailored to enhance body shape while still offering soft, high-quality cotton for comfort.
Do they sell more than just T-shirts?
Yes, while T-shirts are the core product, True Classic also carries polos, hoodies, joggers, and underwear, all focused on premium everyday essentials.
Are True Classic Tees pre-shrunk?
Their products are crafted to maintain fit after washing, using blends and cotton cuts that minimize shrinkage and extend garment life.
True Classic Tees FAQs
Free shipping when you spend $125 or more
Insiders Club: recurring perks
Their “Insiders Club” membership gives:
-10% off first order
-20% back on every order
-Free standard shipping on all future orders
-Private community access, and cancel any time
100-day Perfect Fit Guarantee
They promise a 100-day window to ensure fit, giving customers confidence in buying shirts online.