Skincare for your makeup. Our bestselling multivitamin enriched primer instantly nourishes, plumps, and preps skin with healthy hydration to improve the look of foundation. It's full makeup prep in one step, blending the performance of a primer with the cushion of a moisturizer. Bestselling hydrating moisturizer & multivitamin makeup primer Bobbi Brown Vitamin Enriched Face Base Moisturizer & Primer - 100 ml Massage onto just-cleansed skin, avoiding eye area.Use with Vitamin Enriched Smoothing Serum and Vitamin Enriched Eye Base for allover makeup prep. Skincare made for makeup. Our bestselling hydrating primer instantly nourishes, plumps, and preps skin to improve the look of foundation. It's full makeup prep in one step, blending the performance of a makeup primer with the cushion of a moisturizer.Allure 2025 Best of Beauty Award Winner Best Hydrating Primer2026 Beauty Inc. Award Winner100 Greatest Products of All Time A blend of Vitamins B, C, and E helps replenish and condition skin with essential nourishment.A moisturizing complex of Hyaluronic Acid, Squalane, and Shea Butter helps instantly hydrate, plump, and prep skin for a fresh, healthy-looking glow.Rich yet lightweight and fast-absorbing texture cushions skin and grips foundation for smooth, flawless makeup application.100% natural fragrance of Grapefruit and Geranium uplifts the senses.- 100% natural fragrance - 100% naturally derived fragrance - Fragranced/scented with natural/naturally derived grapefruit and geranium oils- Free of synthetic fragrance Real Results:- 91% say it improves the look of foundation*** - 95% say it layers well with makeup, helping makeup apply smoothly and evenly** - 95% say it grips makeup for flawless application** - 93% say it leaves makeup looking fresh all day** - 98% say skin looks rejuvenated* - 96% say it leaves skin feeling nourished and conditioned* - 95% say skin looks vibrant* - 93% say it leaves skin feeling plumped* - 96% say it leaves skin looking healthy*