Power Grip Primer is the #1 Primer in America.*What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup for long-lasting wear. Why you'll love it: Sticky gel primer grips makeup for long-lasting wear Hydrates skin for a dewy finishTranslucent formula works on all skin tonesNon-comedogenicGreat for: oily, dry and combination skinGet makeup grip that won't e.l.f. ing quit with the e.l.f. ies' fave primer. The sticky gel formula locks makeup in place for long-last Power Grip Primer is the #1 Primer in America.*What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup for long-lasting wear.Why you'll love it:Sticky gel primer grips makeup for long-lasting wear Hydrates skin for a dewy finishTranslucent formula works on all skin tonesNon-comedogenicGreat for: oily, dry and combination skinGet makeup grip that won't e.l.f.ing quit with the e.l.f.ies' fave primer. The sticky gel formula locks makeup in place for long-lasting wear while hydrating and smoothing skin for a dewy finish. Ideal for all skin tones, the iconic green formula applies clear.Learn More: How to Choose the Best Makeup Primer for Your Skin TypeLearn More: What is the Difference Between e.l.f.'s Face Primers?Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. x AOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22Cannot exceed 6 units per order. e.l.f. Cosmetics Power Grip Primer - Vegan and Cruelty-Free Makeup. e.l.f. Cosmetics Power Grip Primer - Vegan and Cruelty-Free Makeup. All e.l.f. products are Vegan and Cruelty Free