Lucky Brand built its identity around premium denim, Americana style and vintage-inspired casualwear. The brand is rooted in California, where its story began in 1990, and it now has locations across 34 U.S. states. Lucky Brand’s core product line is jeans, but it also offers a broader lifestyle assortment for men and women that includes tops, dresses, outerwear and accessories. You can earn Cash Back on all of those items and more when you shop through Rakuten, and stack that Cash Back with Lucky Brand coupons and promo codes to add even more value. Rakuten has paid out over $4.6 billion to more than 17 million members, so the savings are real. Jeans: Denim is the brand’s signature category, and Lucky Brand remains best known for its jeans in a range of fits, washes and vintage-inspired finishes. Tops and tees: Tops, tees, button-downs and sweaters are major parts of Lucky’s collection, helping you build casual everyday outfits around the brand’s laid-back look. Dresses and one-piece styles: Lucky Brand also emphasizes dresses, rompers, jumpsuits and similar one-piece wardrobe staples. Jackets and outerwear: Outerwear is a key category that extends the brand’s heritage-inspired aesthetic into cooler-weather dressing. Accessories: Accessories help round out Lucky’s lifestyle positioning, giving you extra ways to shop the brand’s casual Americana look beyond apparel. Holiday Pages  Lucky Brand Black Friday Lucky Brand Cyber Monday Lucky Brand Holiday Gifts Lucky Brand Presidents' Day Lucky Brand Memorial Day Lucky Brand 4th of July Lucky Brand Labor Day