Adorama is a New York–based camera, electronics and film equipment store. When it launched in 1974, it was known as the Photography People, and its guiding principle was to empower a new class of creative people looking to express themselves. That core ideal prompted the company to add an equipment-rental element to the business in the ’80s and start its own street fair in 2011. Adorama is now one of the largest providers of technology, equipment and rentals to creative professionals in the U.S., and the core philosophy of empowering people to express themselves has remained the same.  Adorama is all about making creative expression accessible, so it offers quality equipment at reasonable prices. It also provides art students with customized offers to help them afford ways to experiment with new tools and learn new creative skills. Regular customers can also benefit from the store’s rewards program, which is designed to offer value through trade-in bonuses and rewards points that can be used to get cash back on future orders.   With over 30 years of expertise in photography, video, and digital imaging, Adorama provides the best combination of quality services, vast selection, knowledgeable staff and competitive pricing. Whether you're just starting out have years of professional experience, Adorama coupons and discounts will help you save on the latest cameras and video equipment from brands like Canon, Nikon and Sony. Yet, Adorama is more than a camera store. You can find great deals with Adorama coupon codes and sales on televisions, computers, portable electronics and home theater systems.   Top Adorama Product Lines   Flashpoint: Flashpoint is one of Adorama’s best-known house brands for lighting gear, including strobes, speedlights, monolights, and modifiers. Adorama describes it as a trusted name in photography lighting and notes its compatibility with the Godox ecosystem. Glow: Glow is Adorama’s in-house lighting modifier and softbox brand for studio and location work. Turnstile Audio: Turnstile Audio is Adorama’s house brand for creator-focused audio gear such as microphones, headphones, and studio tools. 3Pod: 3Pod is Adorama’s in-house tripod brand, aimed at photo and video support gear. Slinger: Slinger is another Adorama-owned brand, centered on carrying bags and transport solutions for lighting and production gear.   Top Brands sold at Adorama   Canon: Adorama sells Canon cameras, lenses, and accessories across multiple imaging categories. Sony: Sony is one of Adorama’s featured brands for cameras, lenses, gaming, and electronics. Nikon: Nikon is a major third-party brand at Adorama, especially across mirrorless cameras, DSLRs, and lenses. Fujifilm: Fujifilm is another key Adorama brand in cameras, mirrorless systems, and Instax products. DJI: DJI strengthens Adorama’s drone and stabilizer assortment. Leica: Leica appears among Adorama’s featured premium imaging brands. Blackmagic Design: Blackmagic Design is also listed among Adorama’s featured brands, reinforcing its pro-video positioning.   Holiday Deals Adorama Black Friday Adorama Cyber Monday Adorama Holiday Gifts Adorama Presidents' Day Adorama Memorial Day Adorama 4th of July Adorama Labor Day