Love your hair from the outside in with Raw Sugar's Simply Straight Serum. Crafted with a blend of Vegan Keratin, Hibiscus Extract and Linoleic Acid, our botanical straightening serum is designed to keep frizz, tangles and humidity at bay, revealing gorgeously gleaming hair. Added bonus - this formula offers thermal protection, perfect for use with your favorite heat styling tool. Highlighted Ingredients:? Vegan Keratin: sourced from Oat Protein, enhances smoothness and shine while reducing frizz Hibiscus Extract: moisturizes hair while preventing frizz and dehydrationLinoleic Acid: promotes scalp and hair health while shielding from potential heat damage Raw Sugar Hair Care is Vegan, Animal Test-Free, Color-Safe, and formulated without Sulfates and Parabens. Our products are packaged in Post-Consumer Recycled Plastic and made with good-for-you ingredients that wonít harm or strip the hair or skin of its natural goodness. We use the highest quality fragrances in our products, following strict EU guidelines to support our most sensitive customers. Scent: Water Lily + Cactus Floral, dewy, breezy