In 1967, JanSport unveiled their first backpack. Built to be more durable and easier to carry than other bags on the market, that first backpack quickly became a favorite among outdoor enthusiasts. Since then, JanSport has continued to innovate and develop bags for every lifestyle. Around the world, you'll see students, professionals, athletes and adventurers with JanSport bags slung over their shoulders. Jansport.com, the brand's official website, makes it easy for you to join them by buying a new bag online. At JanSport.com, you'll find all of the latest designs that JanSport has to offer, including online exclusives not sold in other stores. You can shop by bag type to find the perfect backpack for your needs. A simple-to-use search engine lets you focus on styles that are the best fit for you, refining the options by price, color, feature and other criteria. Once you locate it, adding the backpack to your cart is as easy as a simple click. When you shop through Rakuten, you can earn Cash Back on the purchase of that ultimate bag. Not sure what size backpack is right for you? JanSport can help you decide with the What's It Fit? page. Here, you'll find fun infographics that show just how much you can stuff inside of each of their popular models. Find the size that's right for you and click "Shop Now" to see all of the stylish colors and patterns available. Access the page through Rakuten, and you can use JanSport promo codes for big savings at checkout. In addition to backpacks, JanSport offers a wide range of accessories to help you carry essentials on the go from coolers for cans and bottles to pouches for toiletries and mobile devices. No matter what you need to take from Point A to Point B, the brand has a stylish way for you to get it there. Shop through Rakuten for JanSport coupons, and you can buy it at a discounted price.   Holiday Pages  JanSport Black Friday JanSport Cyber Monday JanSport Holiday Gifts JanSport Presidents' Day JanSport Memorial Day JanSport 4th of July JanSport Labor Day