Score a bundle of savings on top picks for your bundle of joy

Your baby’s well-being is priceless, but that doesn’t mean you can’t save a buck on baby toys and activity equipment when the opportunity presents itself. Shop through Rakuten for top picks that support your little one’s early development, tummy time, sitting support, first steps and sensory exploration, and you’ll earn Cash Back on every purchase. Stack that Cash Back with coupon codes and store sales to maximize your savings enough to start a college fund. (Notice we said “start”!) Rakuten has paid out over $4.6 billion to more than 17 million members, so the savings are real.

 

Why shop Baby Toys & Activity Equipment through Rakuten?

Whether you’re a first-time parent or bringing up baby No. 5, raising kids is expensive. Shopping for trusted baby gear at Rakuten partners such as Chicco, Kids2, KiwiCo, Melissa & Doug and Graco will earn you some much-deserved coupons and Cash Back on the bouncers, walkers, play gyms, swings, activity mats and ride-on toys that will keep your kids happy and safe.
 

Top Baby Toys & Activity Equipment picks on Rakuten

Your new baby deserves the world, but you can start with these top toys and activities picks.

• Play gyms and activity mats: These are great for tummy time and sensory play with lights, textures and dangling toys.
• Bouncers and swings: Soothing seats help calm babies while keeping them safely engaged.
• Activity centers: Stationary play hubs are designed for sitting, bouncing and interactive features.
• Push walkers: Support early walking with stable designs and built-in play panels.
• Ride-on toys: Fun first rides encourage movement and coordination as kids grow.

For babies 0 to 6 months, try sensory mats, rattles and contrast toys. At 6 to 12 months, they’ll graduate to sit-to-play toys and stackers. Once they reach 1 to 2 years, push walkers, simple ride-ons and pretend play starters will help them develop their motor skills.

Look for BPA-free plastics, nontoxic finishes, age-appropriate labeling and easy-to-clean surfaces. Avoid small parts for kids under 3, unless they’re clearly designed for that stage. Check the toys’ labels to see what age range is appropriate.

Activity centers can be fine in moderation, but long sessions aren’t ideal. Use short periods and prioritize floor time for natural movement and motor-skill development.

Swings are soothing for longer sessions, while bouncers are compact and interactive and rockers are gentle and portable. Choose the best option for you based on your available space, your baby’s preferences and the ease of cleaning.

Washability, stable padding, adjustable arches and a mix of textures and sounds are at the top of the list for features. Foldable mats are great if you need storage or travel convenience.