5 Eco-Friendly Stores Where You Can Earn Rakuten Cash Back

Today’s shoppers want more than just good deals. They also want their purchases to make a positive difference. Sustainability has become a key part of how people choose where to spend their money, and research shows that most consumers now factor environmental responsibility into their buying decisions. With Rakuten, you don’t have to choose between saving money and supporting eco-friendly brands. You can enjoy reliable savings on outdoor gear, natural essentials and sustainable home goods all while earning Cash Back.

Below are five eco-conscious retailers (Hydro Flask, Parks Project, Tom’s of Maine, Who Gives A Crap and Avocado Green Mattress) where you can shop smarter, live greener and get rewarded for it.

Earn Rakuten Cash Back on Sustainable Shopping

Rakuten is the most rewarding way to shop, helping you earn Cash Back every time you buy your favorite products at thousands of partner stores, including some of the most trusted eco-friendly brands. It’s a simple way to get value back for shopping you’re already doing. You can also stack Cash Back with coupons, seasonal sales, membership discounts and credit card rewards, so you never have to choose just one way to save.

Here’s how easy it is to get started:

1. Sign up for a free Rakuten account.
2. Find your favorite eco-friendly store on Rakuten.
3. Click Shop Now to activate Cash Back.
4. Do your shopping as you normally would.
5. Complete your purchase and watch your rewards add up!

Rakuten’s members have collectively earned more than $4.6 billion in Cash Back, and now it’s your turn to join those 17 million savvy shoppers and put some money back in your pocket. But how can all of that be free? Stores pay Rakuten to send them shoppers, and Rakuten shares that money with you as Cash Back. It’s as simple as that!

Earn Cash Back at These Eco-Friendly Stores

Here are five innovative brands that are dedicated to reducing environmental impact and improving the planet through sustainable practices, eco-conscious product design and green initiatives.

Hydro Flask

Hydro Flask has become a symbol of the modern eco-friendly lifestyle. Known for stainless-steel reusable water bottles and tumblers, Hydro Flask makes it easy to ditch single-use plastics. Each product keeps drinks hot or cold while helping reduce waste from disposable cups and bottles.

The brand also supports environmental stewardship through its Parks For All program, which funds projects that maintain and expand public green spaces. Many of Hydro Flask’s materials and packaging choices reinforce its commitment to sustainability, so shopping Hydroflask through Rakuten for your favorite Hydro Flask products will both earn you Cash Back and help the planet stay hydrated.

Parks Project

Parks Project is built on the belief that doing good for the planet should be part of everyday purchases. The brand donates a portion of each sale to projects that enhance and protect public parks across the country, and its gear and apparel, engineered using recycled or responsibly sourced materials, are made for comfort, durability and sustainability.

When you shop Parks Project through Rakuten, you’ll both score dependable deals on outdoor gear and contribute to conservation. It’s a win for your wallet, your next adventure and the world you love to explore.

Tom’s of Maine

Tom’s of Maine has long been a household name in natural personal care, offering toothpaste, deodorant, soaps and more made with safe, sustainable ingredients. The company is known for transparent labeling, cruelty-free practices and recyclable packaging, helping families feel confident about what goes in and on their bodies.

Certified for social and environmental impact, the brand provides an approachable path to greener living. By shopping through Rakuten at Tom’s of Maine, you can earn Cash Back and make sustainable choices more affordable without giving up on quality.

Who Gives A Crap

This cheeky brand has turned an everyday essential into a sustainability story. Who Gives A Crap makes toilet paper, tissues and paper towels from bamboo or 100% recycled paper. Everything is wrapped in paper, not plastic, and about half of the company’s profits go toward building toilets and improving sanitation in underserved communities.

Their mission fits perfectly with the idea of zero waste, and its products and packaging are designed to create little to no landfill waste. By shopping Who Gives A Crap through Rakuten, you can earn Cash Back while making a global impact, one roll at a time.

Avocado Green Mattress

When it comes to sustainable comfort, few brands match Avocado Green Mattress. Every mattress is crafted with natural and organic materials, such as certified cotton, wool and latex, all sourced with ethical and environmental care. Each piece is handcrafted in California and certified by independent organizations such as GOTS and Greenguard Gold for safety and sustainability.

Avocado also offsets carbon emissions from production and shipping, continuing its commitment to climate neutrality. With Rakuten, you can earn Cash Back on premium, planet-friendly mattresses, making a big green investment even smarter.

How to Maximize Savings on Eco-Friendly Purchases With Rakuten

To stretch your sustainable shopping budget even further, try these smart strategies:

1. Search before you shop. Find eco-friendly retailers on Rakuten and activate their Cash Back offers.
2. Stack your savings. Combine Cash Back with coupons, seasonal sales or store promotions.
3. Compare rates. Rakuten regularly updates its offers and Cash Back rates, so check for the best deals before you buy.
4. Use Rakuten’s browser extension. Rakuten’s Cash Back Button alerts you automatically when Cash Back is available, so you’ll never miss out.
5. Verify sustainability claims. Look for independent certifications, transparent sourcing and verified eco labels to avoid “greenwashing.”

By pairing Rakuten’s rewarding offers on outdoor gear and sustainable goods with mindful shopping choices, you can support the planet without overspending.

Frequently Asked Questions About Eco-Friendly Shopping

What makes a store truly eco-friendly?

An eco-friendly store offers products made with sustainable materials and responsible manufacturing that minimize waste and environmental harm.

How can I verify sustainability claims before buying?

Look for third-party certifications, clear ingredient or material lists, and transparency about sourcing or production practices.

Can I combine Rakuten Cash Back with other discounts or coupons?

Yes, you can stack Rakuten Cash Back with most store discounts to maximize your savings.

Are eco-friendly products always more expensive?

Not always. Shopping sales and using Rakuten Cash Back can make sustainable options fit nearly any budget.

How does Rakuten ensure that I get the best Cash Back rates?

Rakuten works directly with its partner retailers to offer competitive Cash Back rates, updating offers so members always have access to great deals on trusted eco-friendly stores.