Ipsy is a beauty subscription service headquartered in San Mateo, California. The company, founded in 2011 by Michelle Phan, Marcelo Camberos and Jennifer Jaconetti Goldfarb, offers its members curated beauty and personal-care product boxes, as well as individual beauty items.
- Monthly subscriptions: Ipsy sends its subscribers a monthly curated Glam Bag of beauty samples and deluxe personal-care items.
- Full-size products: If one of the makeup, skin-care or other beauty samples in your Glam Box caught your eye, you can get a full-size version from Ipsy.
- Beauty creator and influencer partnerships: Ipsy features collaborations with influencers and other content creators for product curation and exclusive offerings.
- Private-label lines: Ipsy has its own in-house product lines with curated offerings beyond samples.
- Community: Ipsy also offers beauty tutorials, events, live experiences and more tied to its products and subscriptions.
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