A powerhouse in Korea’s beauty retail scene, Olive Young has become a go-to destination for discovering the latest in K-beauty and wellness trends. Founded in 1999 and headquartered in Seoul, the brand operates hundreds of stores alongside a robust online platform that serves both domestic and global shoppers. Olive Young offers an extensive selection of skin care, cosmetics, health supplements, personal care items and lifestyle products from both emerging and established brands. With curated assortments and trend-driven merchandising, it plays a major role in shaping what’s next in Korean beauty.
Top OLIVE YOUNG Product Lines
- BIOHEAL BOH
- BIOHEAL BOH is one of OLIVE YOUNG’s standout beauty brands, and it is especially enticing for skincare shoppers who want targeted solutions for firmness, pores, and glow with a more treatment-driven feel. OLIVE YOUNG highlights the line around “targeted care” and hero products in its current brand page.
- WAKEMAKE
- WAKEMAKE gives OLIVE YOUNG a strong makeup story, making it especially appealing for shoppers who want trendy Korean color cosmetics, easy-to-wear palettes, and polished looks that still feel current. OLIVE YOUNG’s brand page shows WAKEMAKE as an active featured makeup label on the platform.
- BRINGGREEN
- BRINGGREEN is a compelling OLIVE YOUNG skincare brand for shoppers who want soothing, ingredient-led formulas with a cleaner, skin-calming angle. Its OLIVE YOUNG pages feature lines centered on tea tree, cica, and brightening care.
- Fillimilli
- Fillimilli is especially attractive to beauty shoppers looking for practical makeup tools, brushes, and accessories that make everyday routines easier without feeling overly expensive. OLIVE YOUNG describes it as an everyday beauty companion on its brand page.
Top Brands sold at OLIVE YOUNG
- Anua
- Anua is one of the biggest draws on OLIVE YOUNG right now, especially for skincare shoppers who want calm, hydrated, glow-focused formulas that feel modern and ingredient-led. OLIVE YOUNG Global has a dedicated Anua brand page and actively features products such as its PDRN and Peach lines, which makes it a strong destination for shoppers already searching for the brand.
- Torriden
- Torriden is especially enticing for shoppers who want lightweight hydration and barrier-friendly skincare that feels easy to use every day. OLIVE YOUNG Global not only has a dedicated Torriden brand page, but also prominently features products from the Dive-In line on its storefront, showing that it is one of the retailer’s more visible outside skincare brands.
- ROUND LAB
- ROUND LAB is a standout OLIVE YOUNG brand for shoppers who want gentle, clean-feeling skincare with strong mass appeal in Korea and abroad. OLIVE YOUNG Global has a dedicated ROUND LAB brand page and highlights products like the Birch Juice Moisturizing Sunscreen and Dokdo cleanser, making it a very easy brand for shoppers to discover and repurchase there.
- COSRX
- COSRX is a natural fit for OLIVE YOUNG shoppers who want straightforward, skin-friendly formulas aimed at concerns like irritation, breakouts, and everyday skin maintenance. While I did not get a clean OLIVE YOUNG brand-page result for COSRX in search, COSRX is a widely established K-beauty brand and OLIVE YOUNG’s global site positions itself as a broad multi-brand beauty marketplace, so COSRX fits the retailer’s third-party brand profile. That said, I’m a little less certain about its current merchandising prominence on the global storefront than I am for Anua, Torriden, and ROUND LAB.
- rom&nd
- rom&nd is especially appealing for shoppers who want trendy Korean lip colors and makeup with strong social-media appeal and giftable packaging. OLIVE YOUNG’s global site presents itself as a wide beauty marketplace across skincare and makeup brands, and rom&nd is one of the most recognizable K-beauty makeup names that fits that assortment, though I’m less confident about its exact current prominence on the global storefront than the brands above because I did not retrieve a dedicated brand-page source in this pass.
Top 5 Product Categories
- Skin care: A wide range of cleansers, toners, essences, serums and masks support every step of a K-beauty routine.
- Makeup: Shop trend-forward cosmetics, including cushions, lip tints, eye palettes and base products, from popular Korean brands.
- Health supplements: Olive Young offers vitamins, probiotics, collagen drinks and functional foods aimed at supporting overall wellness.
- Hair and body care: The brand’s shampoos, treatments, body washes and lotions are formulated for daily self-care.
- Beauty tools and accessories: Sheet masks, applicators, devices and grooming essentials enhance your at-home routine.
Holiday Deals
