For the past three decades, BowFlex is a fitness equipment brand known for its innovative home gym systems and smart machines that provide compact, space-saving solutions for strength and cardio training. The brand, headquartered in Vancouver, Washington, has been a staple for at-home fitness enthusiasts since 1986. An extensive product inventory includes iconic home gyms, SelectTech adjustable weights, the stepper-elliptical hybrid Max Trainer, and the VeloCore bike, which leans from side to side for a realistic ride. BowFlex’s workout products are known for personalization and quality, garnering a loyal fan base in the U.S. and beyond.
- Home gyms: BowFlex’s all-in-one machines allow you to get a total-body workout in the comfort of your own home.
- Adjustable dumbbells: These space-efficient weights have dial systems for quick changes.
- Treadmills and bikes: Get your heart rate up on BowFlex’s cardio machines with interactive displays and digital coaching.
- Ellipticals and max trainers: These low-impact, high-intensity machines combine cardio and strength.
- Fitness apps and subscriptions: The JRNY app provides custom workouts, progress tracking, virtual coaching and more.
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